Third of British drinkers cut down on alcohol in last year [bestandroiddoubledinheadunit950.blogspot.com]

Third of British drinkers cut down on alcohol in last year [bestandroiddoubledinheadunit950.blogspot.com]

And the latest research shows that almost half of them say they have cut back on booze in order to save money while others want to avoid piling on the pounds.

While the majority of Brits enjoy a tipple, it seems today’s consumers are taking a more conservative approach towards their alcohol consumption.

A new study from consumer analysts Mintel reveals that as many as one third (32 per cent) of all Brits have reduced or limited their alcohol intake over the past 12 months in comparison to what they would usually consume.

What is more, half (51 per cent) of the nation’s beer, wine and cider drinkers say they are drinking less alcohol than a few years ago, confirming Brits are actively moderating their drinking habits.

While many glasses may now be half empty, it is economical factors which are encouraging consumers to cut back.

Over two in four (44 per cent) Brits who have reduced their alcohol have done so in order to save money, while 41 per cent of those choosing to limit alcohol intake have done so to lose or avoid gaining weight.

Improving personal health (39 per cent) is also a notable trigger for cutting down and a further 30 per cent have cut-back to reduce the risk of disease.

Additionally, some 14 per cent of all those who have cut back on alcohol have done so because they are worried about becoming dependent on alcohol and the same proportion (14 per cent) have cut back to stay within current NHS and government guidelines.

The consumers most likely to have cut back at some point are those aged 25-34 (35 per cent) and 35-44 (36 per cent); meanwhile, geographically this peaks at 41 per cent in the North East and dips to 27 per cent in the South East/East Anglia.

Today, one fifth (19 per cent) of adults report they do not drink alcohol, with a slightly higher proportion of women (22 per cent) than men (17 per cent) being teetotal.

Richard Caines, a Senior Food & Drink Analyst at Mintel, said: “As many as a third of all Brits have limited or reduced their alcohol consumption at some point in the last year. While this includes consumers cutting back for shorter and longer periods of time, it is a strong indicator that steps to moderate alcohol consumption are now widespread. Reducing alcohol consumption to save money reflects the discretionary nature of drinks and how they can add significantly to outgoings.”

The fact that Brits are reducing the amount of alcohol they drink presents a significant opportunity for low-alcohol and alcohol-free beers, ciders and wines.

Today, lower-alcohol beer, cider or wine is drunk by around one quarter (23 per cent) of alcohol drinkers, while overall, just 14 per cent of Brits drink non-alcoholic or alcohol-free beer, cider or wine.

Usage of lower-alcohol drinks is higher among men (26 per cent) and significantly above average for 18-34-year-olds (41 per cent).

Pubs and bars are proving popular venues for low alcohol brands, as a night out (26 per cent) and a casual drink at the pub (22 per cent) are when low-alcohol drinks most appeal to consumers if they are limiting or reducing their alcohol intake.

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http://www.express.co.uk/life-style/diets/776957/British-drinkers-reduced-alcohol-intake-in-last-year Third of British drinkers cut down on alcohol in last year

[bestandroiddoubledinheadunit950.blogspot.com]Third of British drinkers cut down on alcohol in last year